A page for every decade, and one for the year they are turning.
Baby photos, the wedding, the first house, the boat, the grandkids. Roughly one or two photos per decade, plus a recent favorite for the cover.
40 pages, 18 photos, is the usual pick for a 70th or 80th. Go to 100 pages if the family has been digging through albums.
Their name in the big type, drawn from your favorite photo. We show it to you before anything prints.